L'Aventure Michelin

L’Aventure Michelin traces the history and innovations of the company. The exhibition is organized around a central and symbolic element: the circular “drum,” which stands in the center of the historic hall. The true centerpiece of the exhibition, it symbolizes the continuous movement that has always guided Michelin in its quest for innovation. It creates a visual and narrative connection between sequences 1 and 4. The first sequence tells the story of Michelin and its origins, featuring a “Panorama of Innovations,” while the second highlights its social and urban commitment. The third sequence explores the relationship between Michelin and its users, illustrating the evolution of mobility and supporting tools, as well as the legendary figure of Bibendum. Finally, sequence 04 focuses on materials and technological innovations, directly linked to the suspended cone that spans the levels of the exhibition. The animated Bibendum, visible from the outside, marks the identity of the place. The exhibition combines emblematic objects, interactive experiences, and staging to offer a narrative structured around mobility and innovation