Tag Heuer 360

Location
La Chaux-de-Fonds, Switzerland
Statut
Opened in June 2008
Surface
175 m²
Description

New and exclusive showroom for watch maker TAG Heuer. The showroom has a 360 degree video screen that hovers like a corona around the room. The video screen is used for films and presentations showing historic and contemporary footage of people, events, and technologies developed and used by TAG.

Mission

Development of the exposition concepts and design of the video projection systems.

Architects
Cost

EUR 1.15 M

Owner

TAG Heuer